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Harvard Business Publishing
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21	Print Advertising Rates effective January 2015 hbr.org \| [removed]standard units (gross rates) Add to Reading List Source URL: hbr.org Language: English - Date: 2014-12-18 02:26:22 Advertising Desktop publishing software Communication design Publishing QuarkXPress Harvard Business Review The New York Times Communication Graphic design Design Visual arts
22	MAGAZINE Publisher’s Statement 6 months ended June 30, 2014 Subject to Audit Field Served: HARVARD BUSINESS REVIEW is a source for the latest thinking on leadership and business, and provides professionals around the Add to Reading List Source URL: hbr.org Language: English - Date: 2014-12-18 02:23:17 Media technology Digital edition Publishing Electronic publishing Subscription business model
23	Case Map for Stephen Foerster Financial Management – Concepts and Applications (Pearson) This map was prepared by an editor at HBS Publishing, not by a teaching professor. Faculty at Harvard Business School were not in Add to Reading List Source URL: hbsp.harvard.edu Language: English Financial statements Valuation Management Cash flow Financial analysis Corporate finance Financial ratio Inventory Fundamental analysis Business Finance Accountancy
24	Case Map for Shimp and Andrews: Advertising Promotion and Other Aspects of Integrated Marketing Communications Every case map provides only a partial list of relevant items from HBS Publishing. To search for alternatives Add to Reading List Source URL: hbsp.harvard.edu Language: English Communication design Graphic design Product management Positioning Integrated marketing communications Marketing plan Brand Product differentiation Green marketing Marketing Business Management
25	Case Map for Hisrich & Peters: Entrepreneurship (McGraw-Hill) This map was prepared by an experienced editor at HBS Publishing, not by a teaching professor. Faculty at Harvard Business School were not involved in analyzi Add to Reading List Source URL: hbsp.harvard.edu Language: English - Date: 2013-08-28 16:04:08 Venture capital Entrepreneurship Management Entrepreneur Strategic management Business plan Private equity Book:Entrepreneurship Venture resources Business Financial economics Investment
26	Case Map for Horngren, Foster & Datar: Cost Accounting: A Managerial Emphasis (Prentice Hall) This map was prepared by an experienced editor at HBS Publishing, not by a teaching professor. Faculty at Harvard Business Sch Add to Reading List Source URL: hbsp.harvard.edu Language: English - Date: 2013-08-28 16:04:07 Management Activity-based costing Cost accounting Process costing Job costing Activity-based management Robert S. Kaplan Customer profitability Inventory Business Management accounting Accountancy
27	Case Map for Certo: Modern Management: Concepts and Skills (Prentice Hall) This map was prepared by an experienced editor at HBS Publishing, not by a teaching professor. Faculty at Harvard Business School were not involv Add to Reading List Source URL: hbsp.harvard.edu Language: English - Date: 2013-08-28 15:58:52 Marketing Diversification Product management Accountability Crisis management Strategic information system Stage–gate model Management Business Strategic management
28	Case Map for Turban, McLean & Wetherbe: Information Technology for Management (Wiley) This map was prepared by an experienced editor at HBS Publishing, not by a teaching professor. Faculty at Harvard Business School were Add to Reading List Source URL: hbsp.harvard.edu Language: English - Date: 2013-08-28 16:07:39 Process management Strategic management Anticipatory thinking Strategic information system Supply chain management Customer relationship management Business process reengineering Value chain Business model Business Marketing Management
29	Case Map for Iacobucci, MM: Marketing Management, 3rd Edition, (Cengage, 2013) This map was prepared by an editor at HBS Publishing, not by a teaching professor. Faculty at Harvard Business School were not involved in an Add to Reading List Source URL: hbsp.harvard.edu Language: English - Date: 2013-08-28 16:04:12 Graphic design Fiat Cause marketing Positioning Global marketing Consumer behaviour Brand Social marketing Advertising Marketing Business Communication design
30	Case Map for Spulber: Mangement Strategy (McGraw-Hill) This map was prepared by an editor at HBS Publishing, not by a teaching professor. Faculty at Harvard Business School were not involved in analyzing the textbook or Add to Reading List Source URL: hbsp.harvard.edu Language: English - Date: 2013-08-28 16:04:13 Strategic management Anticipatory thinking Product management International marketing Supply chain management New product development Porter five forces analysis Rajagopal Business marketing Business Marketing Management